What can you do when your product gets a bad reputation? Rename it! That's the plan the Corn Refiners Association has for high fructose corn syrup, a substance linked with high blood pressure, insulin resistance, and high blood cholesterol levels. They want to rename the stuff "corn sugar".
(It's unclear how different the effects of fructose are from sucrose -- it may just be that fructose is cheap so we eat more sugar in general now -- and exercise, as usual, mitigates the effects.)