Seed features a piece by Ogi Ogas on how he used his knowledge of cognitive neuroscience to help his performance on Who Wants to Be A Millionaire?
The first technique I drew upon was priming. The priming of a memory occurs because of the peculiar "connectionist" neural dynamics of our cortex, where memories are distributed across many regions and neurons. If we can recall any fragment of a pattern, our brains tend to automatically fill in the rest. For example, hearing an old Madonna song may launch a cascade of linked memories: your high school prom where it was the theme song, your poorly tailored prom outfit, your forgotten prom date, the stinging embarrassment when you threw up in the limo.
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I used priming on my $16,000 question: "This past spring, which country first published inflammatory cartoons of the prophet Mohammed?" I did not know the answer. But I did know I had a long conversation with my friend Gena about the cartoons. So I chatted with Meredith about Gena. I tried to remember where we discussed the cartoons and the way Gena flutters his hands. As I pictured how he rolls his eyes to express disdain, Gena's remark popped into my mind: "What else would you expect from Denmark?"